When it comes to running a small business, it will be necessary to implement an attention grabbing marketing campaign as well as ensure that products and services are properly showcased. As a growing number of consumers are beginning to prioritize videos and interacting in digital spaces, those not taking advantage of this medium and video editing tools are certain to fall behind the competition in 2024.
A closer look at video editing tools
There are a myriad of tools online that can be utilized for video editing and these will vary in function and cost depending on the chosen provider. All will give users the ability to create their own content their way, but only leading providers like CapCut prioritize cutting-edge AI tools. For many, a creative suite will provide everything in one place. With the CapCut creative suite, there are:
Traditional editing tools
Filming videos can be fun, but editing them is often laborious. Many people opt for professional services when it comes to cutting, trimming, and resizing footage - but AI solutions are quickly becoming the go-to as they are highly intuitive and simple to use. If you're interested in exploring a video editor free online tool, consider the features available at Adobe Express for efficient and user-friendly video editing capabilities.
Thousands of editable templates
If you don't have the time to film your own videos, there are templates in every size, color, and niche on offer that are fully customizable to meet your needs. All of these are watermark free and there won't be any fees associated with their use, whether small businesses need them for product launches or any form of marketing.
Royalty free music
While there may be many portals out there that claim to provide royalty-free music, this is often not the case. With CapCut, not only do they have a well-appointed library of music and sound effects, but these are also integrated with the creative suite so that users won't have to trawl the web.
Auto captioning and background removal
Not only do audiences have diverse needs, but social media platforms often have their own requirements when it comes to uploading content. This means that some additional tools will be necessary to boost engagement and ensure compliance. Auto captioning will transcribe audio into subtitles intuitively to bring a new level of comprehension to viewers and background removal will ensure that any unwanted items will be taken away without lessening the final quality of footage.
The advantages of a creative suite for small businesses in 2024
Social media has vastly opened up markets for small businesses, but this has led to oversaturation. In order to get products and services seen, the right approach to content and marketing will be pivotal. The advantages of a creative suite include the ability to be fully present in the content creation process, to add a more personal and creative touch to videos, to provide more shareable content, and even to leverage AI capabilities to make and post videos faster than the competition. If you feel a creative suite might have more than you need, CapCut has a whole host of other fantastic tools, like a YouTube video editor.
