Email remains the most favored option despite the growth in channels for ecommerce businesses to connect with customers. Data indicates that effective implementation of ecommerce email marketing results in an impressive return of $36 for every $1 invested.
It is time for brands to rethink their email strategies as customer acquisition costs have surged by nearly 60%. This clearly shows that the traditional ecommerce automation in email marketing is no longer sufficient.
If you want your email to be unique among the 347.3 billion sent and received daily this year, this guide will be great for you.
Top Email Marketing Strategies for Ecommerce
Let’s kick things off with strategies you need to use to land more profits this year. Yes, email marketing and ecommerce revenue go hand in hand.
Use a Responsive Design in Your Emails
More than 61.9% of users view emails on mobile. However, around 40% of people do prefer to check email inboxes on their desktops.
In any case, you should care about their experience. It means reading your emails and engaging with them should always be smooth on any device. It starts with selecting a responsive email layout that adjusts your content, images, and overall design according to the size of the user's screen. It’s way easier to start with an email template builder and choose a template that works best for your campaign and industry.
Along with opting for a responsive design, it’s a good idea to manually check the length of your emails on smaller screens.
Implementing responsive design is an email marketing strategy ecommerce brands should never ignore.
Build Your Email List (Never Buy It)
We know growing your list of email subscribers is a real pain. It’s just as difficult as attracting the right type of clients to your e-commerce site. Yes, building a good email list may require patience, but we strongly advise against purchasing one.
Keep in mind that people who sign up for your email list on their own are sure to interact more with your email campaigns. This contributes to increased engagement, sales, and return on investment from this marketing channel.
A few great email marketing ecommerce tips for growing your list:
- Add popups to your e-com site — Encourage your visitors to join your email newsletter with exit-intent popups. Offer them a special discount to hook them in.
- Set up contact forms. Some clients would like to contact your brand before making a purchase. Create simple contact forms for this.
- Use newsletter signup — Are you using social media or content marketing to connect with your potential clients? Great! Then why not set up simple newsletter signup forms for your site visitors?
- Implement strategic gamification — Make it fun with gamification. Wow, your subscribers with an unusual signup process. For example, ask them to spin the Wheel of Fortune.
- Build landing pages custom for each promo. Are you promoting a specific deal or product? Cool. Create a custom landing page just for it. Share regular updates about the promo or deal on this landing page.
Go for Double Opt-in to Get Subscribers
With all the requested compliances out there that you are required to keep up with, you have to be 100% sure a client wants to get emails from you.
- Set up double opt-ins. Use them in each ecommerce email strategy to grow your email list.
- Add more value and be clear about all the benefits people will receive once they sign up with your double opt-ins.
- Simplify the steps and provide visual instructions to make things easier.
- Use social proof to show how many subscribers are already on your list.
Finally, give people a simple way to opt out or choose their preferences for ecommerce email content they get from you.
Welcome Emails
Every new email subscriber on your list will get a welcome email. This is the first and, in many cases, the most important interaction between your new subscriber and your brand. And people expect such emails. 8 out of 10 new subscribers are looking forward to getting welcome emails.
These messages are a great way to introduce your brand, set the right expectations from your newsletter, and ask about their interests to further segment your subscribers. Forget about sales here.
Promotional Emails
Once you know their interests and build relationships with them with value and great content, it’s time to run promos. In these emails, you highlight your new products and best-sellers, tell about a special deal or discount, and ethically implement FOMO. You also may want to hype your upcoming event.
These emails work amazingly well for flash sales. They are sure to drive traffic to your landing/product pages and increase your sales. The main thing is to not overdo these types of emails.
