Fashion and beauty are also sciences, but they offer more freedom for dissent. You can start a blog and show the world how you see fashion, what beauty means in your vision. If your ideas and images resonate in the hearts of readers, success is guaranteed. But enthusiasm alone is not enough. Even knowledge of fashion will not be enough, because you also need technical skills to manage a blog. But there is no reason to worry, these 8 steps will help you go all the way.
How to start a fashion blog?
#1 Choose the right name
The very first step, but it is important. The blog name can be quite simple and this is not bad, but if you manage to come up with a memorable and unique name - you will be able to work more effectively in the future to promote your brand and everything connected with it. Experiment with clever wordplay that harmonizes with your chosen niche or opt for a direct depiction of your intended content. If the core of your blog is yourself, it may be appropriate to use your name or handle, or something inspired by it.
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#2 Find a relevant domain
Choosing a web address is an important step in starting a blog. You and your visitors will see it in the address bar of the site. All webmasters strive to get a memorable domain name, but sometimes it is not easy, since many addresses are already taken. Recognizability and brevity are the ideal combination. If you manage to get a unique domain name, this will greatly facilitate your SEO promotion of the blog and it will be easier to form a base of regular readers.
#3 Consider scalable hosting
Web hosting is invisible to users, which is why new bloggers often skimp on this service. This can lead to serious problems in the future. Your web hosting will determine the speed of your site loading, its performance, technical support, and the available amount of data for storage. You don’t have to order a large amount of all data at once, but you should be responsible when choosing a service. You can increase the volume of services at any time, but moving a site between web hosts can negatively affect the ranking of your website.
#4 Design a website
There are two primary methods to build your website. A more affordable option is to create a website yourself using web builders. But you should keep in mind that their performance will be significantly slower, and the possibilities for optimization will be very limited. A more expensive, but also better option is to order a website from developers based on a CMS. You will be able to manage the site yourself, add plugins and customize them. Plus, it will be easier to find a developer to add new features to common CMS.
While crafting your site, consider selecting a website design that prominently showcases your latest content. This approach allows visitors to instantly access your freshest looks and newest insights upon arrival.
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#5 Time to Start Making Content
The heart and soul of a blog is its content, and it is what its success will depend on. You can start writing content and adding it to the site right now, but it is better to wait a little with this. It is wiser to devote time to creating a content plan and finding your target niche. It is worth remembering about SEO in order to select and add keywords to your articles. If your content is high-quality and is published regularly, you can count on high positions in Google, of course, over time.
At first, you should not go into the most competitive niches or use high-traffic keywords. A new blog is unlikely to get a high position in these segments. Instead, focus on less competitive topics, but with a lot of search queries. You can benefit from Ahrefs’ Keyword Explorer.
#6 Work on Quality Media and Connect Social Networks
Modern users love beautiful photos and actively use social networks to share them. Here we have an opportunity to use these features to our advantage. Social media management will help to provide organic traffic to the site.
Almost all text blocks need to be supplemented with media data: photos, infographics, videos, etc. In addition to adding them manually, you can combine media into a single whole using plugins for importing images from social networks.
#7 Track performance
Data is the driving force behind healthy growth. You can get ideas from different sources: TV, shows, fashion shows, but do not neglect the opinions of visitors. Often they help you find the missing pieces of the puzzle. Also use analytics tools, Google Analytics and Google Search Console will be reliable assistants in working with keywords.
#8 Promote Your Fashion Blog
It takes time for Google to rank your blog, so why not promote it in the meantime? Here are some tips:
- Collaborate with Local Boutiques: Partner with nearby fashion stores to write about their latest collections. They'll share your posts with their followers.
- Participate in Trend Challenges: Post your unique take on trends or start your own challenge.
- Leverage Social Media: Share outfit ideas on Instagram and TikTok using relevant hashtags.
- Attend Fashion Events: Network at runway shows and fashion exhibitions, and provide real-time updates to your readers.
Whatever strategy you choose, be genuine. Avoid spamming hashtags or comment sections to gain attention.
Conclusion
Now you are fully prepared to create your successful fascinating blog. Yes, there are still many subtleties and areas for improvement, but this basics is enough to start. In the future, you will be able to gradually delve into other issues to improve the results.
It takes time for Google to rank your posts and drive traffic to your blog. While you're waiting, it's crucial to promote your blog to gain visibility.
